Sovtelexport, the official distributor of Russia Television and Radio content, is expanding sales not only of feature and documentary projects, but also of the company’s flagship TV shows

Tenth year in a row viewers of the main musical channel of China CCTV 15 choose to watch the Russian New Year entertainment show “Blue light” during New Year holidays. The programme is so popular that CCTV media company licenses not only fresh releases, but also archive editions.

In Japan the New Year concert was shown in 2018 for the first time on one of the most popular digital platforms NICONICO and became an instant hit. In 2019 “Blue light” was broadcast again, this second time on the New Year night simultaneously with being aired on the Russia 1 channel.