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RUSSIAS BIGGEST NEW YEAR TV PROGRAMME "BLUE LIGHT" ENJOYS HUGE POPULARITY IN CHINA

RUSSIAS BIGGEST NEW YEAR TV PROGRAMME "BLUE LIGHT" ENJOYS HUGE POPULARITY IN CHINA

15 Dec 2014

In the run-up to the New Year holiday, Sovtelexport the international distributor of content produced by Russia Television and Radio and CENTRAL COOPERATION INTERNATIONAL CO. LTD have signed an agreement on the rights to broadcast the "Blue Light" musical entertainment show on CCTV (China Central Television), the biggest media holding in China, in 2014 and 2015.

This is not the first time that the Chinese TV industry has expressed an interest in the star-studded show. The company has acquired every edition of "Blue Light" since 2004.

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