Julia Matyash, director of Sovtelexport Distribution Company, who represents Russian pubcaster Russia Television and Radio's catalog, explained to ttvnews that Latin America is one of the company's priorities and is thus dubbing its content in Spanish.

With the arrival and later explosion of Turkish content in Latin America, the region's broadcasters are now open to acquiring content from non-traditional regions, something Russia is using as an opportunity to position itself as the next big trend in content.

Russian company Sovtelexport Distribution Company, which represents Russian pubcaster Russia Television and Radio's catalog, sees Latin America as a priority and is thus making efforts to increase its presence across the region.

"We consider Latin America to be the most promising market for us. Since last year we've added dubbing for all our products in English and in Spanish. We hope our relationship with the region will be even better in the coming years," Julia Matyash, director of Sovtelexport Distribution Company, said to ttvnews.

The company also has a distribution deal with Smilehood Media, who represents several titles and is finding, according to Matyash, excellent results.

"We have been working with Smilehood for more than two years now, and they have been doing a great effort to promote Russian dramas in the Latin American market. I would say we are having very good results, with a deal closed in Colombia and then probably Chile and Mexico," she said.

As far as the Russia Television and Radio's titles go, the executive highlighted quality dramas like "The Optimists", "The Demon of Revolution", "Anna Karenina", the two seasons of "Ekaterina" and the new drama "Sophia".

"Ekaterina" was a very successful series in Russia. We now have 24 episodes of "Ekaterina" and 12 more next year," she said about the historic drama, a popular genre in Russia Television and Radio's catalog.

The company also has "Sophia" (8x52'), about a Byzantine princess who marries the Tsar of Russia, bringing new revolutionary trends into the country; and "Anna Karenina" (8x50'), based on the classic book by Leo Tolstoy.

"Russian content definitely gets more and more famous, and is now known by international audiences," she said. Russian content works especially well in Eastern Europe and the former Soviet republics, with outstanding sales in the Middle East and Asia.

And in Latin America, Mexico has been one of the first countries to bet on Russian series, with three titles sold to Canal 22: "Ekaterina", "Anna Karenina" and "Life and Fate".

"I'm very glad to acknowledge Russian dramas are sparking more interest from viewers in Latin America. We see it in the interest for our products in the market and their growing sales. I would say that the driver is the similarity in values that are inside the stories. For Russian dramas it's very important to appreciate strong women, family and the relationships inside the family. These are also important in Latin America," she said.

Apart from dramas, Russia Television and Radio's catalog has a standout documentary offer, a genre especially interesting this year, which marks 100 years of the October Revolution in Russia.

"We have two very interesting documentary projects. One is called "Lenin", a more personal story, with many points of view and international speakers; and "The Revolution", a very interesting overview of the situation in Europe, the world and the mechanisms that led to the revolution. It's very entertaining and educating, not biased to one point of view," she concluded.

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